Value Proposition

The Personal Video Recorder is something that many different people can enjoy. You can record and replay all the shows that you like. It boosts the fun, and boosts the enjoyment. You never know when an important moment shows; and when it does, you might miss it altogether! The Personal Video Recorder will prevent that, so you can watch those precious moments as many times as your heart desires.

Positioning

For Tim, the Personal Video Recorder uniquely provides good quality recording that can skip commercials automatically, so he can enjoy his games without interruptions.
For Lily's Parents, the Personal Video Recorder uniquely provides endless recording and playback fun that is simple enough for children to use.