Estimated Market Size for Personal Video Recorder

Estimated Market Size for Personal Video Recorder               There are about 300 million people living in the US, and most of them have televisions. About 90% watch TV on the daily basis, and that will turn out to be 270 million people. Out of that 90%, only about 65% of the people will actually need/want the product because of lack of time, which will leave 175.5 million people. There are also many kids among that number, so we estimate that there will be about 80% of that number that are actually old enough to buy our product, so it is narrowed down to 140.4 million people. Among those people, there will be people who cannot afford it, so we guess about 75% will be able to afford it. The final estimate of our potential market turns out to be 105.3 million people.