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Product Description
Historical Context
Market Size
Value Proposition
-Competitive Analysis: Laser Eye-
Criteria
Importance
Laser Eye Surgery
Reliability
8
6
(6) x 8 = 48
Safety
10
6
(6) x 10 = 60
Convenience
9
9
(9) x 9 = 81
Appearance
6
10
(10) x 6 = 60
Cost
9
2
(2) x 9 = 18
Performance
10
9
(9) x 10 = 90
Practicality
8
10
(8) x 10 = 80
Total
= 437
-C.A.: Contacts and Glasses-
Contacts
Glasses
5
(5) x 8 = 40
6
(6) x 8 = 48
5
(5) x 10 = 50
8
(8) x 10 = 80
4
(4) x 9 = 36
6
(6) x 9 = 54
8
(8) x 6 = 48
6
(6) x 6 = 36
4
(4) x 9 = 36
7
(7) x 9 = 63
7
(7) x 10 = 70
5
(5) x 10 = 50
7
(7) x 8 = 56
8
(8) x 8 = 64
= 366
= 395
-Preceding Laser Eye Surgery-

Eyeglasses: A device to compensate for defective vision, consisting usually of two glass or plastic lenses set in a frame that includes a nosepiece for resting on the bridge of the nose and two sidepieces extending over or around the ears.

Contact Lens: A pair of small plastic disks that are held in place over the cornea by surface tension and corrects vision defects inconspicuously.