We’ve discovered from this chart that our customers would care more about the product being able to give you directions and that people would care about the cost. Also it has to be efficient to use. With this info, we can have a greater idea of what our market would be.

Criteria

Importance

GPS Watch

Paper Map

Handheld GPS

Cost

10   x

7

10

8

Size

5     x

10

2

3

Easy to use

7     x

8

2

8

Features

3     x

7

1

9

Gives you directions

10   x

10

1

10

Efficiency

9     x

9

2

8

Total

( multiplier )

378

155

350