Value Proposition
The answer to your customer when they ask, "What do I get for my money?" What do I get for the money I spent? This product provides makeup that gives more freetime, better quality, and easier usability.

A factor that sets your product apart from the competition. You may wish to consult your competitive analysis table.
The airbrush makeup is faster and easier.

The way a specific customer persona thinks and feels about your product. For (persona), (product) uniquely provides (value proposition) that is/are (differentiator).
For people who have little freetime, airbrush makeup uniquely provides beauty that is less time consuming. For people who lack experience, airbrush makeup uniquely provides makeup that is easier to use and has better quality.