The Fine Art of Commercial Art





Milton Glaser

This man, famous for his artwork was born in June 16, 1929. In New York, he grew up as an American graphic designer. As a child, he was educated at Manhattan’s High School of Music and Art, which is now known as Fiorello H. LaGuardia High School of Music and Arts and Performing Arts. With a Fulbright Scholarship, he graduated from Cooper Union in 1951. He went through a very successful life, and is amongst the most celebrated graphic designers in the United States. He had the distinction of one-man-shows at the Museum of Modern Art and the Georges Pompidou Center. Later, he received the award of the Cooper Hewitt National Design Museum. He studied with the painter, Giorgio Morandi in Bologna, and is an articulate spokesman for the ethical practice of design. This man is Milton Glaser.


Milton Glaser is one of the greatest designers in American history. He was the co-founder of the revolutionary Pushpin Studios in 1954. The Pushpin Studios was directed under Milton Glaser and Seymour Chwast, which provided a strong influence in world graphic designs. Also, he worked with Walter Bernard in 1983 to make the publication design firm WBMG (Walter Bernard Milton Glaser). WBMG has been responsible for the complete redesigns of three major newspapers: The Washington Post in the U.S., La Vanguardia in Barcelona, and O Globo in Rio de Janeiro. It has consulted on design projects for The Los Angeles Times, The Boston Globe, The Dallas Times Herald, The East Hampton Star, the New York Daily News and the National Post (Canada). Also, WBMG has created the original designs for Manhattan Inc., Windows, The Journal of Art, and ESPN (the magazine). Glaser was one of the founders of New York Magazine with Clay Felker in 1968. The New York Magazine became the model for city magazines. Soon, many different magazine companies started to imitate the New York Magazine model. In 1974, Glaser found the Milton Glaser Inc. In this incorporation, he produced print graphics. The studio produces identity programs for corporate and institutional marketing purposes — including logos, stationery, brochures, signage, and annual reports. In 1990, Milton Glaser, Inc. was responsible for the overall conceptualization and interior design of New York Unearthed, a museum located in Manhattan’s South Street Seaport. In 1993, he designed the logo for Tony Kushner’s Pulitzer Prize winning play, Angels in America. The list goes on and on.


Today, at age 83, Milton acts as a design consultant for the companies featured in the case studies section among others like Target Corp. He has a few quotes he is known for. One of them is, “Computers are to design as microwaves are to cooking.” Also, he is known for his famous logo “I ? New York.”